About sugar

Sugar beet harvester

Sweetness from nature

Sugar is obtained from sugar beet in our latitudes. With its clear, pure sweetness, it is one of the most versatile ingredients in our kitchens. Sugar is also a completely natural way to ensure that your bread is fluffier, your ice cream is softer and your jam stays fresh for longer.

Brioche cakes

More than just sweetness

Sweet as sugar is a common expression, and sugar certainly adds sweetness. But in addition to its pure, clear sweetness, sugar also has a number of other natural qualities that are an advantage in the kitchen.

Sugar beet plant

Sustainable cultivation and production

Sugar beet is an environmentally friendly crop by nature. During sugar extraction, the water in the beet is recycled and what is left of the sugar beet as for example beet pulp and molasses are turned into valuable animal feed or used for Biogas production.

Functional properties of sugar

Sugar now comes in many varieties and can be used in many food products. Sugar has a range of unique properties that, either individually or in combination, make it an important ingredient in the modern Kitchen.

Coffee and cakes

Siúcra and McKinney’s world

Siúcra and McKinney’s are the brands for people who love home cooking, home baking and home-made products.

Historic sugar factory

Sugar through the ages

Sweetness is something humans have always sought out. Cave paintings from 15,000 years ago show people collecting wild honey.